Driving Blind with No Direction.
As far as online goes, we simple don’t know what’s going on.
There is No feedback loop between people searching for things online, what they are seeing, and what are current customers prefer online.
We are losing money, we just don’t know how much. $30,000 a month? $3,000 a month? There’s no way to tell.
Here is a copy of the html code from the homepage at Silver Lake Foods.
There is NO code in there to capture any data from them. We have no clue as to even basic demographics.
RSA will have server logs which will have a bit more information, maybe we can access that?
What we are totally missing is Google data and Facebook data. Again, the site isn’t even set up to capture this.
We need this data, otherwise, driving blind.
The data I pulled below is from a company that scrapes Google. It’s not 100% accurate, but it’s very close. It gives a road map of where to look.
Data for Silver Lake Foods
Silver Lake Foods Notes
whois – godaddy expires 12-29-23
Web hosting by
RSA America
I don’t know what this cost is… $100 a month? More?
Alternative Designs if remain with RSA
Millers Markets
https://millersmarkets.net/
Ohio area
Elden’s Fresh Foods
Alexandria MN
https://eldens.com/
Always On Grocery
Shopping Cart Provider
WM Grocery
https://wmgrocery.com/
Then powered by always on grocery
Moser’s Foods
https://mosersfoods.com/
Then powered by always on
https://mosersfoods.alwaysongrocery.net/
Question to Ask –
Do You Want Coupon Chasers? And Stay with RSA?
Then vendor funding may be worth it.
If you choose this, you Lose ALL SEO and ways to influence Google and get data from Facebook.
Competition
Cub has Exactly what it should be with the pop up entrance. That should be the home page. 3 things… no messing around
I would add – Welcome to Cub Foods – Plus Tagline – Freshness Guarantee
Their code is based on Google, they will have all the data. (googleapis.com)
Privacy policy is UNFI address
But, I can’t seem to find any Website help.
You might be able to call UNFI to find out what they offer?
Not sure what the code is… Drupal possibly.
They have the budget, so maybe they wrote it.
Next Up
Hy-Vee
Aisles Online -seems to be custom written by them.
Built on ReactJS
Has Google Tag Manager code. They will have all the info.
Bennetts
https://bennettsfoodcenter.com/
They are on GoDaddy with hosting
Simple, but it’s a start.
I don’t see any code where they are getting any data.
My Proposal –
Get The Data –
You don’t even know what you’re losing. $30,000 a month? $1,500??
You don’t know, and you can’t track.
Instead of simple dead weight of a website.
A new simple website built on WordPress that you can control.
Something like Bennetts but with a better back end.
Have a way to gather the data.
Able to have pages and posts for SEO and other traffic. (ie links to Rochester Events)
Able to post photos and other events.
Add Email with Automated follow up.
Using MailerLite to create separate mailing lists for Meat and Deli departments.
Site and Email/Follow Up with segmentation. Meat, Deli departments.
(email ideas – Weekly email, with special, recipe and thoughts from Rob or Miranda.)
Have email only special to Track efforts. ie Free something to track.
Email is it’s own whole page, but it’s by far the BEST way to get the message out.
Time Frame 30-60 days.
Depending on what sort of layout you want.
Simple that sells is easier.
Real photos sell better too.
KPI’s – Key Performance Indicators
Ability to Track online presence.
All review page sites covered…yelp, rochesterdirect, etc….
Google My Business -Aim for TOP in Placement.
Organic SEO traffic – Increase
Ahrefs data Traffic – DR – Backlinks
Email addresses and emails sent. Conversions on those emails.
And of course the Main Reason for all of this.
Profit!!
To solve the Unknown Losses – $30,000 a month? $3,000 a month?
Costs –
$1,500/mo – Intro Price with $2,000/mo discount
$3,500 month if it draws out past 60 days. (hint, get something up fast, tweak later)
Plus +
$7,500k for successful migration to new platform – payable after Jan 1st.
Includes new website
Email newsletter and 8 custom emails written.
Essentially 2 different products, website and email
(or $4k for either/or)
Then –
$1,200/month for website and online presence (yelp, etc) upkeep and SEO – 8 article minimum.
We can try Facebook ads, but Google ads don’t make sense right now.
That would be an additional $500/month plus ad spend include.
Let’s focus on new site, mobile first designed.
Then
Delivery?
Drive Up?
Hosting and Email charges NOT included.
Hosting $25/month estimated
Email $9 to $19/month depending on package
Shopping cart and other services are extra – ie Online shopping
I am not able to connect databases.
Digital Consulting Only – $1000
$60k/year for full time internet specialist.
Quite frankly, no need for this.
For Reference:
Cost of digital marketing
https://www.webfx.com/digital-marketing/pricing/
My Certifications:
Everything else, I simply learned on my own.
My 35,000 follower Instagram Test
https://www.cedarclosetmedia.com/case-studies/avgasandjeta-instagram-page/
More of My Sites –
Testing different things all the time.
It All Matters
https://www.itallmatters.info/
Natural Solutions
https://www.natural-solutions.co/
Growth Minded Business
https://www.growthmindedbusiness.com/
Make The Box Work
https://maketheboxwork.com/